LinkedIn Data Mining: Your Key to Better Business

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LinkedIn has more than a billion users from over 200 countries. It’s an incredible tool for businesses looking to network. LinkedIn can supply an almost never-ending supply of data, which can inform your decision making.

However, LinkedIn data mining isn’t so simple. LinkedIn has strict privacy and security laws, and these can be hard to navigate. So, many companies turn to outsourcing for LinkedIn data mining.

In this article, we’re going to talk through exactly what LinkedIn data mining is, how it can help your business and why you should outsource it.

What is LinkedIn Data Mining?

LinkedIn data mining is the process of extracting and analysing data from LinkedIn profiles, pages and activities. The goal is to gain usable information and insight that might help your business processes/decision making.

What Data Can be Mined on LinkedIn?

Like any social network, LinkedIn is home to endless data. The type of data you might want to extract will depend on your business goals, and what it is you’re hoping to achieve from mining. Data we commonly look for includes:

• Contact information like email addresses, phone numbers and geographical location (which can be used for demographic targeting)
• Professional background, including job titles, works experience and years in the industry
• Industry/company details, such as company size, key players and company revenue
• Interests such as topics and groups

What Can Data Be Used For?

Data is key to making better business decisions, in all areas. Data mined from LinkedIn can help your company with:

• Market research: You can use data to understand what topics are popular with your target audience
• Talent acquisition: Find and recruit top talent through LinkedIn
• Finding leads: Businesses can identify potential leads, building a profile on them and ensuring they are pre-qualified using data such as company size/revenue

Why Should You Outsource LinkedIn Data Mining?

As with any mass, data-collection effort, there are challenges. LinkedIn itself blocks/restricts suspicious data extracting activities, so these firewalls must be worked around.

There’s also the balance of machine processing/human intervention. LinkedIn data mining tools can collect huge volumes of data, but sometimes it takes a human to validate that and ensure it aligns with the project goals.

These challenges can be overcome by a professional LinkedIn data mining company. At Adetiq, we offer a comprehensive suite of data mining services, designed to meet your exact business needs. Whether you need us to look for top talent, find qualified leads or conduct market research, our data mining service offers exceptional results.
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Get in touch to tell us about your aims and we’ll advise on the next steps.