Our marketing data support services have been developed with two main objectives in mind;
1. Save time and reduce pressures on your internal team; enabling them to focus on important marketing activities.
2. Improve the effectiveness of marketing data, enabling valuable insight and ensuring high quality data to maximise the ROI from your marketing efforts.
DATA CAPTURE FROM PAPER BASED DOCUMENTS & FORMS
Whether you run in-store competitions, have mailing reply cards, product registration cards or piles of unsubscribes to process, our data capture team will efficiently process the data, streamlining large volumes of data into a consolidated data file suitable for interpretation or uploading into any CRM system.
We have a range of technologies and systems to capture your data as efficiently and effectively as possible. We will take the time to understand your specific requirements and will make recommendations with regard to the best method of data capture. We have a highly experienced in-house team of data capture personnel, who utilising our proprietary data entry systems can capture data with the highest degree of accuracy and speed.
Typically used to capture data from handwritten or inconsistent forms, our data capture team can save your team time, money and improve your data quality. In addition to our data entry team we can also capture your data electronically with OCR, IMR and OMR solutions, perfectly suited to capture data from consistent, typed documents or documents set up specifically for OCR or OMR data capture. We will discuss your specific requirements with you and suggest the data capture method, or combination of data capture methods which will bring you the best results in the most cost and time efficient manner.
ONLINE DATA COLLECTION
Often used for surveys, questionnaires and to capture customer data we can design a branded online data capture solution with an audience relevant user friendly format and securely collect data in real time enabling us to provide you with immediate access to your data. In addition to collecting data we can cleanse the data to ensure that your dataset only contains valid responses to your data capture requirements. Once collected and cleansed we will return the raw data to you in any format required, or if desired, we can pass the data to our in-house analytics team who will analyse the data and results to provide you with a presentable report containing valuable insights, statistics and charts. Find out more about our questionnaire and survey processing and analytics services here.
TABLET DATA CAPTURE
Our tablet data capture solutions enable you to capture data in real time, and without the need for paper forms. Whether it's straight forward capture of customer contact details, or lengthy surveys or feedback forms our tablet data capture solutions can be programmed to ensure a user friendly experience, tailored to the specific audience and branded as required.
Our data capture solutions transfer data via a wifi connection, but will capture data offline until a wifi connection is made - meaning no interuptions in your data capture due to loss of wifi connection. From one-off experiential events to multi-country or multi-store PoS software and hardware installations, we will work with you to understand your specific requirements and devise an effective data capture solution.
To find out more about tablet data collection, please click here.
FULLY INTEGRATED MULTI-CHANNEL DATA CAPTURE
Our combination of offline, online and tablet data capture solutions mean that we can offer a truly integrated approach to your multi-channel data collection. We will ensure that your data capture methods and brand are reflected consistently across your printed materials, your online forms and if relevant, your tablet data capture application.
If you need a hand with designing your data capture forms, our design team is able to help, and if you need your paper forms printed - we can arrange that too. We can even offer in-bound mail room services to receive any postal or email responses to alleviate the administration burden from your offices.
Our integrated solutions have been developed as a direct result of feedback from our clients over the years. We've established our suite of data capture solutions based upon the requirements of our clients, which can be customised according to your business needs.
Our extensive loyalty scheme processing service means that new members can be on-boarded quickly and efficiently. Ensuring that they feel welcomed and you obtain the data swiftly to include the members in your marketing activities in a timely manner. Our team can process loyalty sign ups, distribute welcome packs, provide data directly into your CRM system and even provide analytics associated with store performance, geography and demographics of the members.
Accepting vouchers from customers is a vital payment method for any retail organisation, however obtaining the revenue owed can be a lengthy process requiring unnecessary admin. Our voucher processing services aim to reduce the time lag between accepting a voucher and the revenue being received. Our team will receive the vouchers from each store/outlet, sort, batch, process and redeem the vouchers on your behalf, providing extensive reporting regarding revenue, volumes and store performance throughout.
CUSTOMER FEEDBACK & SURVEYS
Whether paper based or electronic, we will capture the responses to customer opinion surveys or feedback cards, consolidating the responses into one streamlined data format suitable for interpretation and insight to be obtained. We can either stop there or our analytics team can further process the data, analysing any open text comments for sentiment and produce extensive reporting and statistics relating to both quantitative and qualitative responses, giving you the insight that you need.
Visit our survey and questionnaire processing page for further information.
SOCIAL MEDIA SCRAPING & SENTIMENT ANALYSIS
Social Media is a powerful tool for marketing professionals today, however harnessing the vast volume of data that Social Media can provide us with is a challenge. Our experienced social media team can ‘listen’ to Social Media tracking mentions relating to your brand, a particular campaign or even to industry trends. Our team can scrape the comments, code them and report on sentiment, platform value, demographics and key trends.
Our geo-location services were created for those that need to know where in the world relevant items of business interest are located. Whether it be the origins of store visitors and travel time for future store planning, plotting of competitive store locations and locations of surrounding organisations of interest or logging of travel paths and time taken. Our geo-location services cater for micro and macro requirements from town planning, having plotted the locations of bushes and trees in local parkland through to global presence plotting.
WEBSITE PRODUCT POPULATION
It is a time consuming process collecting all of the information for products to be sold online. Our team help eCommerce Managers to get their product information online quickly and accurately. Whether the raw content is available in supplier catalogues, whether information needs to be gathered from suppliers or descriptions written from scratch, our team can help. Our SEO product description writing services, ensure that each product is optimised as far as possible in search engine rankings and our services support product uploads into common website platforms such as Magento, Drupal, Shopify and Opencart as well as Amazon and eBay seller stores.
CRM DATA POPULATION & CLEANSING
Ensure your CRM data is working for your business. We offer extensive data population and cleansing services to ensure that your database is as effective as possible and to ensure that you maximise your return. Our team are highly experienced at populating missing information/ fields, appending address details, processing goneaways, and updating information. We can even pass your data through the National Change of Address Register and the Deceased Register to ensure that you don’t continue to mail people who are no longer contactable.
At Adetiq, we understand that accurate and insightful data is of the highest priority for you, your campaigns and the effectiveness of any marketing strategy - without accurate data the time and investment placed in marketing can be wasted.
We also understand that your customer and prospect data is rapidly increasing and the sources from which it originates is becoming increasingly diverse. Keeping on top of the ever increasing volume and variety of data, and making it work for the business is a challenge for all marketers today.
We’ve been working with B2C, B2B and B2E marketers spanning a range of industries for over 40 years. We’ve grown up with assisting marketers make the best out of their data to ensure maximum ROI from their campaigns. Our services span the whole marketing life cycle from collecting new data, populating product information, gaining customer insight and through to data cleansing.
Our marketing data support services range from the basic to the highly complex and our team customise solutions perfectly tailored to the needs of each of our clients.
DATA SECURITY IS CRITICAL
It is important to remember not to be complacent with your data. Your data provides your business with a competitive advantage and has intrinsic value to your competitors and unscrupulous individuals. Treat your data with the highest degree of security. Data and document security is at the heart of our business and as such we are PCI DSS compliant to the highest degree and ICO Data Protection Act Registered. This means that there are stringent controls in place to guarantee the security of your data and documents whilst they are with us. All of our business practices are audited by third parties annually to ensure that we can continue to provide you with the assurance of the highest level of data security for your business data.
Visit our document and data security page to find out more.
At Adetiq, we understand that you need to have 100% faith and trust in any third party to whom you allow access to your business critical data. We take your data security and our standing within the industry extremely seriously and are proud to be associated with the leading publications and associations within the outsourcing industry. Visit our accreditations page to find out more.
If you are unsure of any of the terms used, we have created a handy glossary to help.