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Market Research

Our survey data capture and sentiment analysis helps to extract critical insight.

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Data Capture, Qual & Quant Analysis & Document Scanning for Research

Adetiq research processing

As a market research professional, we understand that you handle vast volumes of data collected from wide ranging sources and that high quality, accurate data is of the highest priority for you to enable detailed analytics. 

Increasingly research studies involving surveys and questionnaires are required to be multi-channelled; available in hard copy format, online for desktop completion and tablet based for completion at exit interviews or at events via tablet or mobile devices.  At Adetiq, we offer a completely integrated approach to survey and questionnaire data capture, able to provide data entry for paper based forms, data collection via hosted online surveys & data capture via tablet or mobile devices.


Questionnaire and Survey Processing

Survey-processingWhether paper based or electronic, we will capture the responses to questionnaires, surveys or feedback forms consolidating both the quantitative and qualitative responses into one streamlined data format suitable for interpretation and insight to be obtained. We can either stop there or our analytics team can further process the data, analysing any open text comments for sentiment and produce extensive reporting and statistics relating to both quantitative and qualitative responses, giving you the insight that you need.  Over the years, we've learnt that no two surveys or responder audiences are the same, and therefore a one-fit processing solution just doesn't work. Whether your survey is a single page or 100's of pages long, we will look at your bespoke requirements and offer recommendations with regard to the most cost and time efficient processing technique.


Data Capture from Paper Surveys, Feedback Forms & Questionnaires

Data-entryCapturing data from handwritten surveys, feedback forms and questionnaires is where we started.  We have a range of technologies and systems to capture your response data as efficiently and effectively as possible.  We will take the time to understand your specific requirements and will make recommendations with regard to the best method of data capture from your documents.  Our team of experienced in-house data capture personnel, utilising our proprietary data entry systems will capture your data with the highest degree of accuracy and speed.  Typically used to capture data from handwritten or inconsistent forms, our data capture team can save your team time, money and improve your data quality.  In addition to our data entry team we can also capture your data electronically with OCR, IMR and OMR solutions, perfectly suited to capture data from consistent, typed documents or documents set up specifically for OCR or OMR data capture.  We will discuss your specific requirements with you and suggest the data capture method, or combination of data capture methods which will bring you the best results in the most cost and time efficient manner.


Online Data Collection

Online-surveysOur online data capture team can design a branded online data capture solution with an audience relevant user friendly format and securely collect data in real time enabling us to provide you with immediate access to your data.  In addition to collecting data we can cleanse the data to ensure that your dataset only contains valid responses to your data capture requirements. 

Once collected and cleansed we will return the raw data to you in any format required, or if desired, we can pass the data to our in-house analytics team who will analyse the data and results to provide you with a presentable report containing valuable insights, statistics and charts. 


Tablet Data Capture 

Tablet-Data-CaptureOur tablet data capture solutions enable you to capture data in real time, and without the need for paper forms.  Whether it's exit interviews, experiential events, customer feedback forms or lengthy surveys and consultations our tablet data capture solutions can be programmed to ensure a user friendly experience, tailored to the specific audience and branded as required. 

Our tablet data capture solutions transfer data via a wifi connection, but will capture data offline until a wifi connection is made - meaning no interuptions in your data capture due to loss of wifi connection.  From one-off experiential events to multi-country or multi-store PoS software and hardware installations, we will work with you to understand your specific requirements and devise an effective data capture solution.

To find out more about tablet data collection, please click here.


Sentiment Analysis, Data Classification and Coding

At Adetiq, our team have extensive experience of analysing the data contained within open text responses and scoring the responses according to any given criteria whether it be sentiment or simple mention classification.  Our bespoke coding system enables us to offer fast, accurate classification services, which can offer cost and time efficiencies over conducting the classification in-house. 


Document and Data Security

Data SecurityIt is important to remember not to be complacent with your data. Your data provides your business with a competitive advantage and has intrinsic value to your competitors and unscrupulous individuals. Treat your data with the highest degree of security. Data and document security is at the heart of our business and as such we are PCI DSS compliant to the highest degree and ICO Data Protection Act Registered. This means that there are stringent controls in place to guarantee the security of your data and documents whilst they are with us. All of our business practices are audited by third parties annually to ensure that we can continue to provide you with the assurance of the highest level of data security for your business data. Visit our document and data security page to find out more.



In an industry that can be daunting for many, we're committed to best practice in outsourcing, and as such we're proud to be working with industry leading publications and associations. Visit our accreditations page to find out more.

If you are unsure of any of the terms used, we have created a handy glossary to help.

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