Industry Services

Retail, Travel & Leisure

CRM data, footfall, eCommerce and store performance services support UK high street and online retailers.

Our Services
Document Processing & Management Virtual Mailroom & Contact Centre Data Extraction, Capture & Data Entry Database & Systems Management Data Transformation & Validation Business Automation Services

Data Capture, Population & Analytics Services for Retail, Travel & Leisure

Whatever your data entry or data processing requirements, Adetiq has a solution to help.  We've been established for over 45 years, and specialise in capturing customer data on behalf of retail and leisure organsations.  Our specialist team are able to assist with all paper based, online and tablet data capture requirements, and we will work with you to ensure you get the best from your data, and a completely integrated approach.


Data Entry & Data Capture from Paper Documents & Forms

Data-Entry-TeamAt Adetiq, we have a range of technologies and systems to capture your customer data as efficiently and effectively as possible.  We will take the time to understand your specific requirements and will make recommendations with regard to the best method of data capture.  We have a highly experienced in-house team of data capture personnel, who utilising our proprietary data entry systems can capture data with the highest degree of accuracy and speed.  Typically used to capture data from handwritten or inconsistent forms, our data capture team can save your team time, money and improve data quality for your client.  In addition to our data entry team we can also capture your data electronically with OCR, IMR and OMR solutions, perfectly suited to capture data from consistent, typed documents or documents set up specifically for OCR or OMR data capture.  We will discuss your specific requirements with you and suggest the data capture method, or combination of data capture methods which will bring you and your client the best results in the most cost and time efficient manner.


Customer Reply Cards

Whether you run competitions, have mailing reply cards, product registration cards or customer keep in touch cards, our data capture team will efficiently process your data quickly and accurately.  We can receive and process customer responses both electronically and physically acting as your virtual mail room, eliminating the piles of reply cards which are often hidden in storage rooms or around offices.


Loyalty Schemes and Membership Programmes

Membership FormIt's widely reported that the cost of acquiring a new customer is eight times higher than maintaining an existing customer, and as a result loyalty schemes, membership and reward cards are becoming increasingly commonplace. At Adetiq, we work with our clients to process often large volumes of reward card and membership registrations, digitising customer data so that it can be effectively used by your business.  Once processed we can also securely dispose of the physical forms which are no longer needed, to alleviate you from unnecessary storage costs and the risks associated with physical storage of customer information. We can provide the scalable resources required to process large peaks in membership form completion - as well as the troughs, providing a cost efficient alternative to in-house administration resource.


Online Data Collection

Online-surveysOften used for surveys, questionnaires and to capture customer data we can design a branded online data capture solution with an audience relevant user friendly format and securely collect data in real time enabling us to provide you with immediate access to the data.  In addition to collecting data we can cleanse the data to ensure that your client's dataset only contains valid responses to your data capture requirements. 

Once collected and cleansed we will return the raw data to you in any format required, or if desired, we can pass the data to our in-house analytics team who will analyse the data and results to provide you with a presentable report containing valuable insights, statistics and charts.  Find out more about our questionnaire and survey processing and analytics services here.


Tablet Data Capture 

Tablet-data-captureOur tablet data capture solutions enable you to capture data in real time, and without the need for paper forms.  Whether it's straight forward capture of customer contact details, or lengthy surveys and consultations our tablet data capture solutions can be programmed to ensure a user friendly experience, tailored to the specific audience and branded as required. 

Our data capture solutions transfer data via a wifi connection, but will capture data offline until a wifi connection is made - meaning no interuptions in your data capture due to loss of wifi connection.  From one-off experiential events to multi-country or multi-store PoS software and hardware installations, we will work with you to understand your and your client's specific requirements and devise an effective data capture solution.

To find out more about tablet data collection, please click here.


Customer Satisfaction Forms and Feedback Surveys

Whether paper based or electronic, we will capture the responses to customer opinion surveys or feedback forms, consolidating the responses into one streamlined data format suitable for interpretation and insight to be obtained. We can either stop there or our analytics team can further process the data, analysing any open text comments for sentiment and produce extensive reporting and statistics relating to both quantitative and qualitative responses, giving you the insight that you need.


A One-Stop Shop for Customer Data Collection

Our combination of offline, online and tablet data capture solutions mean that we can offer a truly integrated approach to your multi-channel data collection.   We will ensure that your data capture methods and brand are reflected consistently across your printed materials, your online forms and if relevant, your tablet data capture application.

If you need a hand with designing your data capture forms, our design team is able to help, and if you need your paper forms printed - we can arrange that too.  We can even offer in-bound mail room services to receive any postal or email responses to alleviate the administration burden from your offices.

Our integrated solutions have been developed as a direct result of feedback from our clients over the years.  We've established our suite of data capture solutions based upon the requirements of our clients, which can be customised according to your business needs.


‘Goneaways’ and Unsubscribes

We can receive and process any returned ‘goneaways’ from your communications that you received back from your customers including unsubscribes.  We can receive and process both electronical and physical returns acting as a virtual mail room, eliminating the piles of mailing returns which are often hidden in storage rooms or around offices.

It's essential that goneaways are processed as swiftly as possible as it is an important element of maintaining a clean database, and to ensure that investment isn't wasted on people who just aren't there. Processing unsubscribes in a timely manner is also essential to ensure that your business remains within the data privacy laws by not continuing to mail those who have opted out from communication.



Social Media is a powerful tool for B2C industries today, however harnessing the vast volume of data that Social Media can provide us with is a challenge. Our experienced social media team can ‘listen’ to Social Media tracking mentions relating to your brand, a particular campaign or even to industry trends. Our team can scrape the comments, code them and report on sentiment, platform value, demographics and key trends.



Adetiq eCommerceIt is a time consuming process collecting all of the information for products to be sold online. Our team help eCommerce Managers to get their product information online quickly and accurately. Whether the raw content is available in supplier catalogues, whether information needs to be gathered from suppliers or descriptions written from scratch, our team can help. Our SEO product description writing services, ensure that each product is optimised as far as possible in search engine rankings and our services support product uploads into common website platforms such as Wordpress, Magento, Drupal, Shopify and Opencart as well as Amazon and eBay seller stores.



Ensure your CRM data is working for your business. We offer extensive data population and cleansing services to ensure that your database is as effective as possible and to ensure that you maximise your return. Our team are highly experienced at populating missing information/ fields, appending address details, processing goneaways, and updating information. We can even pass your data through the National Change of Address Register and the Deceased Register to ensure that you don’t continue to mail people who are no longer contactable.



Adetiq Geo LocationOur geo-location services were created for those that need to know where in the world customers, competitors and other key business interests are located. Whether it be the origins of store visitors and travel time for future store planning, plotting of competitive store locations and locations of feeder sites or logging of travel paths and time taken. Our geo-location services cater for micro and macro requirements from town planning, having plotted the locations of bushes and trees in local parkland through to global presence plotting.


Document and Data Security

Privacy and SecurityIt is important to remember not to be complacent with your data. Your data provides your business with a competitive advantage and has intrinsic value to your competitors and unscrupulous individuals. Treat your data with the highest degree of security. Data and document security is at the heart of our business and as such we are PCI DSS compliant to the highest degree and ICO Data Protection Act Registered. This means that there are stringent controls in place to guarantee the security of your data and documents whilst they are with us. All of our business practices are audited by third parties annually to ensure that we can continue to provide you with the assurance of the highest level of data security for your business data.  Visit our document and data security page to find out more.


Industry Accreditations

In an industry that can be daunting for many, we're committed to best practice in outsourcing, and as such we're proud to be working with industry leading publications and associations. Visit our accreditations page to find out more.

If you are unsure of any of the terms used, we have created a handy glossary to help.


Not what you need?

Take a look at our other services or contact us and we’ll create a bespoke solution for you.

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