January 25, 2018
Estimates suggest that 30% of B2B data goes out of date within 12 months, and with over 1.3 million people moving home each year, it is tricky yet essential to keep your database up to date.
An out of date database wastes valuable resource in respect of both time and money but keeping your database clean can also prove to be time consuming. However, there are tools and methods to help you to maintain a clean database, without it being a drain on internal resources.
This best practice guide relating to data cleansing, offers some key tips to keep your database clean and explores the ways that a outsourcing to virtual team with specialist technology and expertise can help you to maintain a competitive edge with better quality data.